Gold Swan - Showroom films | Rhythm Studio
Client · Gold Swan

Showroom
in motion.

SectorRetail · Showroom
ScopeMotion & Production
Year2026
Selected films

The work

Motion design, product-focus pieces and showroom walk-throughs produced for Gold Swan.

01

Motion Design

02

Products Focus

03

Customer Experience

04

Motion Design

05

Walk through

06

Design Picks

Design & stills

The visuals

Key visuals, product layouts and artboards developed alongside the film work.

Meta Marketing Success Story

Performance report

Reporting period 15 May 2025 – 2 June 2026 · instagram.com/gold.swan.iq

Twelve months in one page

12.6 months of continuous Meta marketing management
130 ad campaigns launched across FB & Instagram
5.4M total reach +100%
13.86M ad impressions served
15.2K content interactions +1.5M% (from a near-zero base)
38.7K profile visits +151.2%
3.4K new followers gained
5,869 messaging conversations (paid)
+337.9% growth in total contacts

What Gold Swan needed

The page had no visual identity and no content plan. The brand needed a foundation before it could grow.

1

Build a consistent, memorable visual identity and content style

2

Increase brand awareness and reach across Facebook & Instagram

3

Grow engagement and followers to build an owned audience

4

Drive people to message the business and convert into buyers

How we got there

Creative Strategy
  • Unified brand identity: colour palette, logo, and tone
  • Reel-first content built for reach and recall
  • Catalogue-style product creative for the sales stage
  • Continuous creative testing across image, video, and reel formats
Media Buying Strategy
  • Awareness campaigns (Reach & Ad Recall objectives)
  • Engagement campaigns to build interaction & profile visits
  • Messaging/Sales campaigns to convert into conversations
  • Catalogue and lookalike-audience campaigns to extend reach to similar buyers
Optimization
  • Always-running creative rotation (100+ ad variants tested)
  • Budget shifted toward the best cost-per-result campaigns
  • Placement testing across Facebook and Instagram separately
  • Lookalike audiences layered on top of top-performing catalogue campaigns

From conversation to customer

5,869messaging conversations started (paid, IG + FB combined)
$0.31cost per conversation on our most efficient campaign

Every organic metric, month by month

Video Views
5.1M+100%
Aug: 496,980Sep: 1,124,497Oct: 819,128Nov: 458,389Dec: 142,953Jan: 144,631Feb: 193,289Mar: 225,168Apr: 275,503May: 1,218,456AugSepOctNovDecJanFebMarAprMay
Content Interactions
15.2K+1.5M%
Aug: 594Sep: 1,360Oct: 2,629Nov: 2,189Dec: 1,024Jan: 1,619Feb: 1,731Mar: 1,392Apr: 710May: 1,804AugSepOctNovDecJanFebMarAprMay
Profile Visits
38.7K+151.2%
Aug: 6,057Sep: 3,006Oct: 4,083Nov: 4,026Dec: 1,526Jan: 2,513Feb: 2,570Mar: 2,578Apr: 1,461May: 2,675AugSepOctNovDecJanFebMarAprMay
New Followers
3.4K
Aug: 514Sep: 284Oct: 385Nov: 353Dec: 240Jan: 297Feb: 323Mar: 343Apr: 185May: 368AugSepOctNovDecJanFebMarAprMay

Each chart shows real monthly totals (Aug ’25 – May ’26). Growth % is Meta’s own period-over-period figure (Business Suite). Paid figures from Meta Ads Manager.

What worked hardest

ObjectiveEfficiency
Awareness$0.06 / result
Engagement$0.0002 / engagement
Ad Recall$0.003 / result
Messaging / Sales$0.49 / conversation
Messaging / Sales (best campaign)$0.31 / conversation

Across the full period, catalogue-style creative and continuous testing consistently delivered the lowest cost per sales conversation.
Sources: Meta Ads Manager campaign report & Meta Business Suite account/content insights, 15 May 2025 – 2 Jun 2026.