Obr — App growth, films & design | Rhythm Studio
Client · Obr · Share the road

Share
the road.

SectorRide-hailing
ScopeApp Growth · Film · Design
PeriodJul–Aug 2026
Achievements report

Monthly performance

Obr Taxi — Google Play · Iraq. July 10 to August 10, 2026, measured against the equivalent prior period.

Audience growth rate (daily)

The decline in daily audience growth eased steadily through the period, while the comparison period worsened over the same span — a reversal of trend.

Current period+2.71 pp-3.96% → -1.25%
Comparison period-1.14 pp-2.47% → -3.61%
Daily audience growth rate — Jul 10 to Aug 10 0.0%-1.0%-2.0%-3.0%-4.0%-5.0%1013161922252831369
Current period Comparison period

Impressions

Total, user, and device impressions all roughly doubled versus the comparison period, driven almost entirely by the Aug 6–10 surge tied to the 82.2.3 / 83.0.0 rollout.

Impressions — period total
Total impressions+60.8%
Before
185,658
After
298,593
User impressions+59.4%
Before
89,316
After
142,374
Device impressions+59.4%
Before
89,303
After
142,307

Source: Obr Taxi — Google Play Console, Iraq. Current period Jul 10 – Aug 10, 2026 vs equivalent prior period.

Selected films

The work

01

Ride Through Erbil

02

Brand Film

03

Campaign Cut

Design & stills

The visuals